Don’t forget your website

Social media, however you define it and whatever you build around the term, is a big draw. It will have its detractors, but, by and large, people get *it*.

No doubt you will be focused on some key metrics – number of followers on Twitter, number of mentions, ReTweets etc – and you may have been fortunate enough to win work as a result of a valuable blog post. But, and it is a big BUT, please remember your website.

Hub and spoke or whatever model you have signed up to should mean that your website lies central to your efforts, even if you have a blog that you have enabled.

There are some simple things that you should sort out like RSS (Really Simple Syndication), a share button and a decent print button – all of these make the user experience more engaging. Yes I could bemoan, as I often do, the lack of valuable content, or self-serving material or even the fact that you don’t write it for your buyer, but, notwithstanding all of these, the website should not be left to wither on the vine.

Don’t assume that the website is IT/Marketing’s job or that it will get fixed by itself. Show more interest, even if you are focused on your section. Ask about the analytics. How many visits have you had? How sticky is the site or your section? These may not sound that interesting but they are just as important as you social media numbers if you are hoping to get instructions from your site (I hope so).

You need to think about SEO (Search Engine Optimisation) but this doesn’t just mean stuffing the site with keywords all the time. Try and think about material that has value, you can give away for free and can be shared easily. Earning attention should be a key focus.

At the end of the day, if you don’t think the website is all that great then neither do your clients.

~ JS ~

2 responses to “Don’t forget your website”

  1. Miriam Said says:

    You web site is your brochure and your chance to show to visitors what you can do.

    Keep it updated and keep it fresh, there’s nothing worse than visiting a website that is so out of date that it features wrong information. I’ve personally visited websites where the displayed telephone number was changed in real life but not changed on the website..This would probably have lost the Law firm a lot of clients.

    Keep your website uncluttered and easy to navigate. Again another bugbear is a dead link or too much information assaulting me all at once.

    We would also like you to keep it in plain English and not legalese, there is nothing more off putting than not being able to understand the information infront of us.

    I would also like to see more legal websites with video of sign language for the hearing impaired and a good idea would be to have a seperate tab for the seperate services you provide, e.g., one for wills, one for conveyancing, one for divorce and not have it all lumped into one page just to save on cost and content creation.

    Again, it may help to employ the services of a secret shopper to give you feedback on your website, so you can better understand how your potential clients would want the information presented to them when they visit your business online.

    A search bar on your website wil also let you know what your potential clients are looking for. This should also help you with your metrics and alert you to where your content is not immediately viewable or where you may need to keep your content most up to date.

    Finally, you web site should never stay static, always update it frequently and actually read all of the site yourself periodically to look for mistakes and information that needs to be replaced or updated. If a visitor lets you know there is a mistake on your web site, thank them and correct that mistake as soon as possible. You don’t realise how important this is to the client and is such a small thing that portrays professionalism and a willingness to listen to your audience.

    No go get ’em tiger and dust the cobwebs off that web site.

  2. Miriam Said says:

    You web site is your brochure and your chance to show to visitors what you can do.

    Keep it updated and keep it fresh, there’s nothing worse than visiting a website that is so out of date that it features wrong information. I’ve personally visited websites where the displayed telephone number was changed in real life but not changed on the website..This would probably have lost the Law firm a lot of clients.

    Keep your website uncluttered and easy to navigate. Again another bugbear is a dead link or too much information assaulting me all at once.

    We would also like you to keep it in plain English and not legalese, there is nothing more off putting than not being able to understand the information infront of us.

    I would also like to see more legal websites with video of sign language for the hearing impaired and a good idea would be to have a seperate tab for the seperate services you provide, e.g., one for wills, one for conveyancing, one for divorce and not have it all lumped into one page just to save on cost and content creation.

    Again, it may help to employ the services of a secret shopper to give you feedback on your website, so you can better understand how your potential clients would want the information presented to them when they visit your business online.

    A search bar on your website wil also let you know what your potential clients are looking for. This should also help you with your metrics and alert you to where your content is not immediately viewable or where you may need to keep your content most up to date.

    Finally, you web site should never stay static, always update it frequently and actually read all of the site yourself periodically to look for mistakes and information that needs to be replaced or updated. If a visitor lets you know there is a mistake on your web site, thank them and correct that mistake as soon as possible. You don’t realise how important this is to the client and is such a small thing that portrays professionalism and a willingness to listen to your audience.

    No go get ’em tiger and dust the cobwebs off that web site.

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