Give to give

“When done properly, gifts work like nothing else. A gift gladly accepted changes everything. The imbalance creates motion, motion that pushes us to a new equilibrium, motion that creates connection.” — Seth Godin

There’s always a catch.

We never offer anything without wanting something in return.

But what if we gave unconditionally?

  • No more sales pitches
  • No more talk about differentiation
  • The gift would expand our consciousness
  • The gift would change the other person
  • We wouldn’t need to impress (anyone)
  • We wouldn’t have any expectation of profit
  • Creativity would mean something
  • Creativity would become a central component of our work
  • Our lives would change
  • Our society would change

You get the picture.

But of course we always default to something else which militates against the pure act of giving, i.e. someone will exploit my generosity, and whilst that’s true to a point, it wouldn’t last forever.

Look at things another way. Assume that there was no money exchange. You’d either have to create value of equal stature or the gift would be in and of everything. From my perspective, I would love to see us all emerge from the epoch where the accretion of money wasn’t the apogee of our race to something which was based on trust, giving and a sharing of all the talents.

A pipe dream?

For sure, but that doesn’t mean I shouldn’t imagine a new paradigm.