Making sense of your online presence

“Yes: I am a dreamer. For a dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.” 

– Oscar Wild, The Critic As Artist

When was the last time you did a search of your name on Google or any one of the (current) social media platforms?

What do you see?

Does it reflect you?

Too many of us, me included, have allowed our online presence to grow without reference to who we are.

Stop. And focus.

What do you actually need?

Video

Photos

Blog

News

Bookmarks

Music

Reading

Communication

Fun/humour

Social

I’m not suggesting that you undertake an audit, but it wouldn’t hurt to analyse what you have, and what you need for professional and personal needs.

I constantly ask the question, is this helping or hurting my way of living?

Right now, I have no choice but to kill a number of my sites. There’s still a part of me that is reluctant to do so. It feels like the prospector panning for gold. I assume, erroneously, that sooner or later I will achieve breakthrough; but, I know, deep down, that I’m deluded.

The thing is for most people they don’t know who they are. This feeds into their online presence where there is mash up of material giving the impression of someone making it up.

Don’t feel you have to be anything or get anything but it’s important to understand the perfume of your online presence. I would hope you can glean something of me from what I write, talk about and produce. Can you say the same?

I’ve no idea what the future holds (hell, I don’t know what tomorrow will bring) but one thing I do know is that if we’re not careful we’ll end up creating a behemoth out of all proportion to what we intended.

If you have time over the Christmas period, have a little look around and see if you need to clean things down, or refocus your presence.

Perhaps the heading to this blog is wrong. It’s not about making ‘sense’ of your online presence but, instead, clarifying who you are online. For me, it’s a never ending process but, to be congruent with who I am, I want to make sure that what exists out there is me and not some trumped up, look-at-me version that delivers long on talk and little on substance.

– Julian


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