Social Media is more than just syndication
Ideas travel in space and time.
Some have greater propensity to travel and influence than do others (surely you have read the Unleashing the Idea Virus by Seth Godin?) .
It may be the message, the author or, sometimes, pure happenstance.
Here is a podcast that I have produced to give you a few ideas to think about when it comes to the content that you are so lovingly creating.
Let me know what you think.