The Entrepreneurial Perspective

I hope I can be excused the paucity of my blogging this month, but it has done me (and my family) a power of good.

Don’t get me wrong, I am not about to go Cold Turkey but the constant pressure – entirely self-imposed – is not something that I would wish to repeat.

But – and it’s a big ‘BUT’ – having spent time away from the computer (social media included), it has enabled me to consider the bigger Picture; namely what is my thing?

I don’t want to spoil the party (I will be writing in a much more organised way over the coming months with the benefit of a focused editorial calendar), but, all I can say, is that it is easy to become so subsumed by the work – the technician’s mindset as Michael E Gerber would say (see The E-Myth Revisited) – that you fail to see the bigger, entrepreneurial picture.

I have, also, been wrestling with a major issue: How I balance my path of rediscovery (“to become what we truly are” Neitzsche) with the need to provide a sustainable income – the commercial paradigm. They are not easy bedfellows.

On the one hand, I would wish to spend all my time in creative mode – writing, poetry, drawing, sound recording, photography and video – but, on the other hand, these are not (yet) easily turned into revenue.

I have not mentioned it much on this blog but, as a child, I spent most of my time creating: I won a major prize in South Africa for a collage and I also worked with a very accomplished potter who showed me how to make animals by hand. Of course, given the social media and brand you space that I have ploughed for the last 2 years, it is not easy to see how I merge the two; but I think I have found a way through the malaise.

And the point of this post?

One thing: even if you are stressed to the nines, don’t forget that work is just that – work. To realise your potential you can’t continue to plough the same furrow.

In short, you have to work on the business (or your self-development) not in it (or doing the same thing you have done for the last few years).

This is the essence of entrepreneurship.

More than just a slogan though you have to fuel your passion with the vision necessary to see your dreams realised. If all you ever do is spend your time in the trenches, then you will never break free.

Doing it, doing it, doing it (the work) just obscures or plays sucker to your fear impulse – the Lizard Brain as Seth Godin describes.

No matter the industry don’t give up on the person that you know you were born to be. I am sick to death of reading the same old guff where you would think that people have removed their true personality in pursuit of generating revenue. It is critical that you ask yourself: “What truly brings me to life?” There is nothing wrong with adopting a child’s mind and telescoping back to your early years and reconnecting with those sustained periods of laughter and joy. So what if it is a million miles away from your current gig. The only reason that you have succumbed to the wage slave is because you are too fearful that what you truly love won’t pay the bills. But that’s just the point. Whoever heard of an entrepreneur who wasn’t passionate and had a burning desire to fulfil their desires – ye old dent in the Universe. Let’s face it, if you think of any of the great entrepreneurs over the last 100 years or so, can you imagine anyone of them saying “I am only in it to pay the bills?”

No matter the incessant voice inside your head that screams at you every day not to try anything new, you know deep down that you only pass this way once and to live a life unfulfilled is to live no life.

As I often say to my children Evie, Hetty and Florrie, none of you were born to one job, and life is full of wonderful, amazing opportunities.

To all those people who have supported my work up to now – Thank You. And for those people I have still to reach and connect with, I am really looking forward to seeing what the balance of 2012 brings and to developing further my entrepreneurial perspective.

– Julian Summerhayes

[For a full overview of my on-line work I have created a flavors.me page which is also the best way to read this blog on a mobile]

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