Thinking Inside the Box

Blog by Julian Summerhayes. 181 Words

Creativity.

Innovation.

Change.

We strive for something that takes us out of our comfort zone.

Thinking outside the box has become the norm.

But in truth, right now, very little thinking is done outside of any box or at the edges, and it is the box that has and will continue to define you and your practice.

Instead of being driven for constant change, think about reinvention. Something that lives and breathes inside you, and that you feel deeply passionate about.

The Box has been neglected for a long time now. It is easy to become distracted by the hubris of the (change) market, but Thinking Inside the Box can be just as profitable (if you believe in it).

One thing is for sure, if you are not sure of the direction you are pursuing then the market will take your commercial legs away. Put down some markers now, and start to believe that old fashioned can live in the minds of many people.

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