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Winning Clients – Aim High!

'cause i don't shine if you don't shine.

If you think you are beaten, you are.

If you think you dare not, you don’t.

If you like to win, but you think you can’t,

It is almost certain you won’t.

If you think you’ll lose, you’re lost,

For out of the world we find,

Success begins with a fellow’s will –

It’s all in the state of mind.

If you think you are outclassed, you are,

You’ve got to think high to rise,

You’ve got to be sure of yourself before

You can ever win a prize.

Life’s battles don’t always go

To the stronger or faster man,

But soon or late the man who wins


Think and Grow Rich, Napoleon Hill

I first read Napoleon Hill’s book in late 1988 and it made an indelible impression on me as it has done for millions of readers.

At that time I drew heavily on it to provide me with the inspiration and insight to understand where I wanted to go with my career. I probably haven’t read it cover to cover since then but I have always found myself inspired by some of the key precepts, none more so than the chapter on Faith where this verse is taken from.

Look again at the title, apply these words to your scenario and pretty quickly you will see how enormously powerful it is in giving you the confidence and inner belief to aim high when you are next thinking of winning work.

One problem that I continue to encounter is that people refuse to accept that they can and should look to work with the very best clients for their business even if that means sometimes taking a wildly optimistic line.

Next time you are planning your next push for new wins, let everyone read this verse and if you have put together a list of clients look at them again. You may just find that people review their lens to take account of their new found confidence and self belief and the client list changes for the better.