“Use your mind to think about things, rather than think of them. You want to be adding value as you think about projects and people, not simply reminding yourself they exist.”
– David Allen, Getting Things Done
It’s been a while since I read something on social media. Trust me, I’ve no shortage of books, articles and blogs to feed my mind. The reason: social media is principally about doing, and not pandering to Resistance (see The War of Art by Steven Pressfield).
When I first entered the space, I approached it with beginner’s mind — I took nothing for granted, stayed curious and soaked up as much as possible. I quickly realised there was no secret sauce — as much as people would try to convince me otherwise – and if I wanted to build an audience, it was about shipping something of value.
That hasn’t changed.
Oh sure, there are some amazing tools in the market that might make the work easier, but reading another post on the connection economy, SEO, the power of remarkable content and the like, isn’t going to make up for the fact that to make your dent in the world, you have to ship. Period.
For a while now I’ve shied away from sharing links and posts to the great and the good of the social media world. It’s not because I don’t value their work or respect what they do, it’s simply because when I get to the call to action, I know it will the same as the last 30 posts, i.e. create and ship.
Of course, if you’re new to social media you’ll want to get yourself up to speed with the market place. I could point you in the direction of a slew of people and companies but with all these things I think you have to find your own way. If it were me, I wouldn’t stick to the so-called experts of your industry. Instead, look far and wide for inspiration. In fact, the weirder the better.
If I have one piece of advice though it’s this: out produce the competition. In other words, be prepared to fail more often than you succeed. It doesn’t matter if Twitter, Instagram, Pinterest, Medium or Vine is your thing, just imagine doing a lot more than you’re doing now, getting feedback (which you can ignore at your will) and starting again and again.
I accept that on first blush this looks like I’m advocating the ‘mud-against-the-wall’ principle, but, trust me, the only way you’ll understand what the hell is going and make a success of things is to screw around vigoursly.
Remember it’s the most oft stated maxim, but he/she who tries the most stuff wins.
Now, go have some fun…