Ideas travel in space and time.
Some have greater propensity to travel and influence than do others (surely you have read the Unleashing the Idea Virus by Seth Godin?) .
It may be the message, the author or, sometimes, pure happenstance.
Here is a podcast that I have produced to give you a few ideas to think about when it comes to the content that you are so lovingly creating.
Let me know what you think.