Using Social Media to Unlock Your Company’s (Full) Potential

Social media, as a medium, is not being used to its full potential. In the main, it is used as a substitute for marketing: blogs, Twitter, Facebook and YouTube all have a promotional (push) element. Marketing is important but not to the extent that you have embraced social media. For me, social media is a… Continue reading Using Social Media to Unlock Your Company’s (Full) Potential