Your Personal U.S.P.

I am a huge fan of the Brand You movement. I know there will be some folks who think of it as part of the Z-list celebrity paradigm, but that is missing a trick or two.

Likewise, it may come across as narcissistic to talk in terms of ‘You’ and not ‘Us’ or ‘Them’ but the truth of the matter is that in these ‘look and feels like everyone else’ days, it is incredibly important to develop a bushel of skills that make you stand out from the ever growing crowd of crowd pleasers.

Your career does not start and end with your technical brilliance. Yes, you might feel a tangible benefit from the increased capability that comes from being a knowitall, but the trouble is for those that buff up their skills in this way they tend to lose everyone else – clients mostly.

scotlandrnf@mailxu.com dapas.294@mailxu.com