Making the most of FAQ’s

Frequently Asked Questions (in case you are wondering) can be a wonderful device to drive lead generation and conversion i.e. more paying clients to your door.

Every practice area, even the most obscure, will have a set of standard issues – legal, procedural or commercial – that practically every client will wish to explore with you either in person, by telephone or by email. Unless you are newly qualified or practising in a new area, you can predict, with an increasing degree of accuracy, exactly what they are going to ask.