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Tag: Groundswell

Why social media is not about Social Media

How many of you have read Groundswell by Josh Bernoff and Charlene Li? I have a copy of the original edition. It is excellent. However, as much as it pains me to say, the social media ‘debate’ hasn’t moved on much since the book was published. In fact, up until recently, when I culled a… Continue reading Why social media is not about Social Media

Published January 16, 2012
Categorized as Social Media Tagged Groundswell
Julian Summerhayes
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