See the Opportunity in the Opportunity

No this is not a riff on semantics.

But think about it – The Opportunity.

The Opportunity to bring your best self to work.

The Opportunity to WOW a client.

The Opportunity to say Thank You to someone in your firm.

We so often don’t see what is right in front of us.

Too much of what we do, we take for granted.

Professional practice has never been harder. The daily need to bill (and to find work that you can profitably bill against). The regulation which is designed to serve the regulator and not the client. It is never ending.

The pleasure once came from knowing about the law. And then making a difference to your client’s life. And then promotion. But soon enough you realise that you have joined a Club where there is an automatic renewal – you can’t escape. The money thing certainly doesn’t cut it like it once did.

I loved my time in legal practice.

I loved the fact that I had the opportunity to serve (oh yes I did).

The billing got me down from time to time but when I was doing my best work, I didn’t really stop to think about that too much because I knew ultimately that *it* would take care of itself.

For me there were opportunities a plenty. Perhaps I didn’t see or appreciate them enough at the time but they were there.

There is an element to any job (or profession) where after a while you end up thinking that one day is very much like the last. The industrial complex as you might say. But each day presents its own special set of positive opportunities.

When you look closely at hand at any service industry you will recognise an opportunity or two to improve things. Retail is replete with examples where someone has demolished an accepted practice or product category. They saw the opportunity and certainly didn’t wait on the sidelines to see what was going to happen.

Now is the time to look at every facet of your service, examine every nook and cranny and ask yourself: “Is this the best that it can possibly be?”

It could something as simple as the way the telephone is answered.

It could be the way people are dressed.

Or more substantively the way you charge for your services.

Don’t take anything that you do for granted.

Seize the moment and don’t make excuses.


Go to work on your business not in it.

Adopt a can do mindset.

And the next time you here someone start a sentence with “If only” assume they are going to tell you how things can be done, and not the contrary.

Seize the moment. You may only get one Opportunity.

~ Julian Summerhayes ~