A Good Old Fashioned S.W.O.T. Analysis

S ~ Strengths

W ~ Weaknesses

O ~ Opportunities

T ~ Threats

When it comes to understanding your firm’s business model, the SWOT analysis is amongst a plethora of stock-in-trade but highly maneuverable¬†tools at your disposal. That said it never ceases to amaze me how few firms have taken the time and or trouble to analyse the likely investment in a new practice area using a SWOT analysis. Perhaps it is too simplistic but complex doesn’t abet better and if anything knowing where you stand in the line of competition is invaluable.

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