The future of the company?

I don’t know about you, but I still find myself listening to and reading about people who appear to have something to say about running a successful business. It’s not that I’m curious but, rather, I hope that one of them might consider the sine qua non as something more revelatory than earning a profit.

But let’s face it, it’s all been said before.

That’s not quite true. One message, you’ve not heard is:

“Why bother?”

I mean. Come on. A man-made disaster wrought by our obsession with growth and still we talk it up qua the company.

Of course, the easy answer is to talk about our dependency on money and the dominant industrial narrative, but that’s a fallacy of the highest order when set against what we actually need to survive and be happy.

Go back a few millennia. Sure, there wasn’t 7 billion odd people but, then again, neither was there an addiction to materialism that’s now descending on us like a slow, enduring suicide.

I know there are a few companies that might be described (at best) as outliers, but they’re no different to the rest of them particularly when or more especially when they’re consuming more than they’re restoring.

Why not something much more radical?

Consider the e.e.cummings quote:

“Always the beautiful answer who asks a more beautiful question.”

If only a few more entrepreneurs and business owners would consider the right question which behoves saving the planet and not lusting after money.

Perhaps then we’d see a very different world.

Blessings,

Julian

Photo by Gem & Lauris RK on Unsplash

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