What’s the problem you’re trying to solve?

Is this the most important question any en(in)trepreneur can ask?

Forget the build it and they will come methodology (e.g. a leap of faith based on some airy fairy assumptions), and work out:

  1. the problem you are trying to solve.
  2. is there a market for the solution?
  3. would consumers be willing to buy the solution?
  4. and from you?
  5. and, at a price that provides for a sustainable business model?
If you have answered all these questions, do you still believe that you want to solve this problem and not another one?

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