Excellence Management Marketing Strategy

What’s the problem you’re trying to solve?

Is this the most important question any en(in)trepreneur can ask?

Forget the build it and they will come methodology (e.g. a leap of faith based on some airy fairy assumptions), and work out:

  1. the problem you are trying to solve.
  2. is there a market for the solution?
  3. would consumers be willing to buy the solution?
  4. and from you?
  5. and, at a price that provides for a sustainable business model?
If you have answered all these questions, do you still believe that you want to solve this problem and not another one?

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