What’s the problem you’re trying to solve? – Julian Summerhayes

Is this the most important question any en(in)trepreneur can ask?

Forget the build it and they will come methodology (e.g. a leap of faith based on some airy fairy assumptions), and work out:

1. the problem you are trying to solve.
2. is there a market for the solution?
3. would consumers be willing to buy the solution?
4. and from you?
5. and, at a price that provides for a sustainable business model?

If you have answered all these questions, do you still believe that you want to solve this problem and not another one?