blog | Julian Summerhayes

Will Social Media will go the way of the website? – Julian Summerhayes

“Social media is either a time-wasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and…

WIIFM + Call to Action ~ The Only Way to Write

Stage 1 What’s In It For me? Let me repeat: What’s in it for me? Website. Newsletters. Emails. Blogging. Twitter. LinkedIn. Face to face to discussio…

Why work is never enough – Julian Summerhayes

“Finding oneself and one’s path is like waking up on a foggy day. Be patient, and presently the fog will clear and that which has always been there c…

Why Values are Meaningless – Julian Summerhayes

If you have been to one of my many talks on social media, you will have heard me refer to Zappos’ (Family!) core values. Here they are: Now, I have n…

Why solicitors fear change – Julian Summerhayes

Introduction When was the last time you did something unique or remarkable in professional practice? In my experience, solicitors are incredibly risk…

Why social media is not about Social Media – Julian Summerhayes

How many of you have read Groundswell by Josh Bernoff and Charlene Li? I have a copy of the original edition. It is excellent. However, as much as it…

Why Social Media? – Julian Summerhayes

As opposed to: Talking to your clients face to face Writing to your clients Listening to your clients off line Having a systematised way of generatin…

Why Social Media? – Julian Summerhayes

As opposed to: letters; emails; the telephone; business cards; brochures; lunch; networking; selling; advertising. The business case It’s easy to get…

Why our work is so unfulfilling – Julian Summerhayes

“A single day is enough to make us a little larger or, another time, a little smaller.” ― Paul Klee Who am I? What’s my purpose? Why am I here? All p…

Why no blog today? – Julian Summerhayes

I am still here. But having given it a great deal of thought, I have decided to curtail my blogging and post once a week. Thanks for all your support…

Why meetings suck your soul … – Julian Summerhayes

I think meetings should all come with a health warning: “Meetings can seriously damage your purpose, passion, motivation and sense of accomplishment….

Why lawyers would rather practice law than market their practice – Julian Summerhayes

â€œMarketing is not the devious art of separating the unwary consumer from his loose change. While it encompasses many commercial arts – selling, pri…

Why lawyers use Ten (10) Words when One (1) will do – Julian Summerhayes

Why do lawyers write in such prolix terms? Just imagine if the tried to publish a Red Top Newspaper. For one thing, the paper wouldn’t last very long…

Why lawyers hate the telephone – Julian Summerhayes

It was one of my biggest frustrations of professional practice, the fact that so few lawyers were willing or capable of using the telephone. I don’t …

Why lawyers fear change – Julian Summerhayes

In a nutshell: they have worked in an environment where hitherto there has been no pressing need. The problem is that those people who fear change th…

Why lawyers don’t set Personal Goals? – Julian Summerhayes

The reason: (largely) because they assume that this coming year will be the same as last year. Same colleagues; Same type of clients; Same financial …

Why lawyers couldn’t care less about Social Media – Julian Summerhayes

“Social Media. Eh. What? Don’t you mean Facebook or that stupid thing called Twitter? Where on earth am I going to find the time for this stuff when …

Why Law Firm Values should drive the Client Experience – Julian Summerhayes

Why do law firms have value statements emblazoned on their websites? To tick the box? To run with the pack? To differentiate their service offering? …

Why it never was just about Social Media – Julian Summerhayes

It seems like an age now that I stopped practicing as a lawyer and made the decision to go solo. The transition has been hard at times – not in the s…

Why isn’t everyone on Twitter? – Julian Summerhayes

You sometimes see this described as the honeycomb model; but it is apposite to describe a situation where everyone is permitted to have a unique Twit…

Why Implementation is the Missing Ingredient to your SUCCESS – Julian Summerhayes

“Whenever anything is being accomplished, it is being done, I have learned, by a monomaniac with a mission.” Peter Drucker I don’t care what business…

Why I can’t stop blogging – Julian Summerhayes

“Find out the reason that commands you to write; see whether it has spread its roots into the very depth of your heart; confess to yourself you would…

Why having a business plan is never enough – Julian Summerhayes

Who really knows where the market is headed? All we can do is to make an assumption, or set out on a journey which we think will meet with the least …

Why don’t Law Firm Partners get Social Media? – Julian Summerhayes

My short list: Fear; Ignorance of the unknown; Generational – generation ‘Y’ and all that stuff; “It’s not my thing”; Control; No systematised progra…