marketing | Julian Summerhayes

Take Away the Numbers and What’s Left? – Julian Summerhayes

I have mentioned the eponymous Tom Peters and his oft quoted expression: “Hard is soft. Soft is Hard.” If you read In Search of Excellence you will u…

What’s the problem you’re trying to solve? – Julian Summerhayes

Is this the most important question any en(in)trepreneur can ask? Forget the build it and they will come methodology (e.g. a leap of faith based on s…

The Hierarchy of Lawyer Preference

Blog by Julian Summerhayes. 233 words. There is a definite order: You are the best in the business. You are the only one with the expertise. I am pay…

Is apathy the New marketing strategy for law firms? – Julian Summerhayes

Pardon? Double pardon? No, I don’t mean you – the internal market. I mean should you be focused on those people who don’t like change. Even though as…