blog | Julian Summerhayes

The Lifetime Client – Julian Summerhayes

If you were to consider the number of times a private client instructs a solicitor over their lifetime, you will understand the need to look at clien…

The lawyer that blogs – Julian Summerhayes

“For years, I’ve been explaining to people that daily blogging is an extraordinarily useful habit. Even if no one reads your blog, the act of writing…

The law of diminishing intent – Julian Summerhayes

Before you reach for your Statute book, I am not referring to a new law that, on first blush, has something to do with the law of negligence or some …

The Law Firm Brochure … Why bother? – Julian Summerhayes

I wonder how many hours are wasted talking about brochures and marketing literature? “Shall we have this font for the front cover?” “Is the logo too …

the joy of being – Julian Summerhayes

“Shine your light, be true to yourself, be the best you can be. Show your true colours, be real, be honest, be genuine. Share your kindness, your lov…

Julian Summerhayes

“I’ve argued repeatedly that your product should match your marketing, not the other way around …” Seth Godin, Linchpin Which comes first: 1. The ser…

The idea of Succession – it is just that – Julian Summerhayes

I have no sympathy for those firms who ignore succession. It is bloody obvious. You have an ageing partner population and clients have tremendous all…

The Hierarchy of Lawyer Preference

Blog by Julian Summerhayes. 233 words. There is a definite order: You are the best in the business. You are the only one with the expertise. I am pay…

The HARD sell of Legal Services – Julian Summerhayes

I can hardly wait. More or bigger entrants to the UK legal market. No doubt, the usual marketing triggers will be wrung through. Interruption marketi…

The games we play – Julian Summerhayes

Perhaps it’s me, but we too easily give up our dreams in favour of security. And, in that process — i.e. one day at a time — we slowly die. Yesterday…

The future of the company? – Julian Summerhayes

I don’t know about you, but I still find myself listening to and reading about people who appear to have something to say about running a successful …

The Future is BrandYou – Julian Summerhayes

Q. How many of you have a personal brand strategy? A. â€œYou what?â€� If you havenâ€™t yet worked it out, the future is not bound up with your firm. …

The Full Service Law Firm – or Is It? | Julian Summerhayes

How many times have I heard the words “full service” mentioned? What does it (actually) mean? Full service of what? Law? Legal advice? Commercial adv…

The Excellent law firm – Julian Summerhayes

Apologies that this blog is late. I have had hosting problems. The Excellent law firm. An oxymoron. What does it mean to you? For me, it is simple. I…

The end of CPD – hurrah! – Julian Summerhayes

“Educating the mind without educating the heart is no education at all.” — Aristotle It couldn’t come quickly enough — the end of continuing professi…

The dream – Julian Summerhayes

Next postNights of Grief and Mystery

The dominant narrative – Julian Summerhayes

I’ve written about this before. I expected more push back but there’s been practically no response. When I take aim at said cultural narrative, (of c…

The Death of the High Street – Julian Summerhayes

Every High Street is doomed. It’s not just the Internet but the fact that people no longer have the disposal income to consume. But, I am torn by the…

The curse of money – Julian Summerhayes

“Some people spend money that they don’t have, for things that they don’t need, to impress people that they don’t like.” — Danny Kaye “A man wants to…

The creative act – Julian Summerhayes

The mobile phone is everywhere, and covers everything in and of our lives. At some stage, we may get bored with the sensational or laugh-a-minute, an…

The conquest of freedom – Julian Summerhayes

“Listen to your being. It is continuously giving you hints; it is a still, small voice. It does not shout at you, that is true. And if you are a litt…

The Client Centric Firm – Julian Summerhayes

Everyone wants to be the Best. “Clients First.” “Excellence in Client Service.” “Staying close to our clients.” “Client-focused.” The list is endless…

The Changing Role of the Rainmaker – Julian Summerhayes

“Toss “lousy colleagues” [bad teammates] out on their derrieres (asses). We will not tolerate less than class-A supportiveness; we will toss out top …

The Challenge that is Social Media ~ Engagement is not enough | Julian Summerhayes

Social media is hard work. But, absent providing something of value to your clients or referrers, you are sure to be disappointed with the return on …